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Vlasic Dill Pickles

Vlasic lost so much money selling gallon jars of pickles that it had to declare bankruptcy in 2001. Priced at less than $3.00 a jar, they must have lost money on every single sale. Why would a company sell itself into bankruptcy? Low prices have consequences. Who has room for a gallon of pickles in their fridge? Even at twice the price this 1/2-gallon jar is affordable.